A next-generation MSP becomes an extension of the customer’s development and operations teams, providing dynamic infrastructure, application resource management, and automation as well as giving active guidance, education, and expertise to help customers optimize their workloads on AWS. To the Logicworks team, a next-generation MSP is more than a provider. “It wasn’t a decision made lightly, but our agenda, portfolio, and priorities have always been driven by customer adoption and seeing where our customers are and where they want to go.” “We made a conscious decision to go from a high-margin business where we’d found success for decades and take a leap of faith with AWS,” says Daly. The Logicworks team spent almost all of 2013 in R & D, building its expertise and managed services offering on AWS-signaling a departure from the traditional services it had provided to customers. But we started to see more and more customer traction on AWS and our chief technology officer-who had great foresight into the benefits to be gained by focusing on developing more of a software-driven approach on AWS-recommended we commit to investing our efforts into exploring what our services could look like on AWS.”

“At first, we contemplated building our own public cloud infrastructure. “We started to see significant customer demand for Amazon Web Services around 2011,” says Marilyn Daly, vice president of marketing at Logicworks. For Logicworks, a company with decades of experience providing enterprise customers with traditional IT consulting and hosting services, taking a risk and transitioning to an entirely new business model was a natural evolution in its quest to help companies innovate, evolve, and grow through technology.

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